From Concept to Market: Navigating the Intellectual Property Journey

What is Intellectual Property?

Name: Baker Tilly
Price range: $

Intellectual Property (“IP”) encompasses creations of the mind, such as, inventions, artistic works, computer programs, and logos.
These can be legally protected through mechanisms like trademarks, patents, designs, copyrights. While some IP types, such as trademarks, patents and designs require registration, others, like copyrights are automatically protected upon creation.
IP is a subset of intangible assets (“IA”) which are non-physical assets. Non-IP IA include goodwill, brand recognition and software codes.

Type of IPs

Attracting Investment and Partnership	Attract investors, secure funding and build partnerships with the uniqueness and competitive edge of IP
Showcasing Innovativeness and Creative Strength	Proves a company’s innovativeness, creative strength and strengthen its market position
Mitigating Legal Risks	Crucial to avoid legal risks by securing proper licenses and confirming public domain status, as investors increasingly expect through due diligence to prevent IP infringement.
Demonstrates IP Expertise and Proactiveness	Proves a company’s knowledge in IP issues and proactiveness in the area, which is highly valued by investors.
Enhances Consumer Trust and Brand Value	Builds consumer trust and brand recognition through trademarks and tradenames. Consumers often pay premiums for brands they trust.
Secures Competitive Advantage	Provides competitive advantage by ensuring that confidential business information is protected, which reassures investors and lenders.

Along with a business plan, every innovative company should have an intellectual property (IP) strategy.
An effective IP strategy involves identifying, managing, protecting, and commercializing IP assets. This strategy should evolve with the company’s business goals and be reviewed regularly.

For IP to be commercialised, it needs to be quantifiable, and its economic benefit needs to be measured.
IP valuation helps define true value of business as a whole:

IP Protection

IP Valuation

IP Registration

IP Advisory

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